Your potential revenue with CityLocal
Any revenue and profit depend, of course, on your own efforts. No franchise and no business can succeed unless you follow recommendations and put in the effort needed. The advantage of this business however is that the operational work has been minimised, and if you put in the sales and marketing effort, then the rewards for that effort go to you, not an employer, so that you can work towards your own goals.
| 3 types of income streams | Prices | Description |
|---|---|---|
| Standard Advert | £25 per month | Standard advert appearing within the appropriate business category |
| Top Spot Advert | £35 per month | Top spot advert is the same as a standard advert but guarantees that this is at the top of the category for an additional £10 per month. |
| Setup fee | £99 | Then there's an additional one-off fee to set up the advert, which also goes straight to you. That's £99 per advert. |
Just your first 100 customers can generate a turnover of:
| Income stream | Revenue | Description |
|---|---|---|
| Setup Fee Income (100 x £99) | £9,900 | Your customer pays you this when you setup their new advert. |
| Standard advert (100 x £25 x 12 months) | £30,000 | This is the annual revenue for your first 100 customers |
| Top spot adverts (40 x £10 x 12 months) | £4,800 | This is the annual revenue if 40 of these customers took a top spot advert. |
| This totals: | £44,700 |
Your first 250 customers would generate a turnover of:
| Income stream | Revenue | Description |
|---|---|---|
| Setup Fee Income (250 x £99) | £24,750 | Your customer pays you this when you setup their new advert. |
| Standard advert (250 x £25 x 12 months) | £75,000 | This is the annual revenue for your first 250 customers |
| Top spot adverts (100 x £10 x 12 months) | £12,000 | This is the annual revenue if 100 of these customers took a top spot advert. |
| This totals: | £117,750 |
Profit Projections
There is a monthly license fee that you have to pay that varies depending on the size of your territory. Typically the fees start from £175 per month and go up to £300 per month. If you pay the years fee up front, you can benefit from a significant discount reducing your costs even further!
Of course, because you are a new startup, we have waived this fee for the first two months. Only in the 3rd month, once you have had the opportunity to get up and running, does the full fee apply.
Once you get more than 200 customers your license fee goes up. However, you pay less as a percentage of your income as you bring on more customers! We believe that the more you make, the more you keep. Details on the fees payable are set out in our franchise agreement.
You can develop your own exclusive area from prices starting as low as £3000 going up to £15,000. Please enquire with Head Office about what areas could be available to you.
Below are examples of how much money you could collect monthly if you had 100 customers and 250 customers:
| 100 customers | 250 customers | |
|---|---|---|
| Monthly Income * | £2900.00 | £7250.00 |
| Monthly License ** | £300.00 | £350.00 |
| Monthly Gross Profit: | £2600.00 | £6900.00 |
You would, of course, benefit from the set-up fees that you charge your customers and this would equate to £99 per customer x 250 adverts = £24,750.00
Further Benefits:
- Flexible hours. Work when you like, where you like and be your own boss.
- You get paid monthly, every month, even if you're ill or take a holiday.
- You'll be a well-known and respected member of your community.
In the above calculations, we have not accounted for the revenue you could achieve with the local mail drops and any other off line marketing activities. This can be discussed in more detail with Head Office.
The bottom line is that with CityLocal you can earn a significant income, while running a business that suits your life style.
Enquire about a franchise in your area >
The financial projects and earning potential set out here or given to any potential franchisee are for illustration purposes only. There is no guarantee that you will achieve these figures and you should not rely on any financial forecasts as a warranty, guarantee, or representation from CityLocal Ltd or any related company.
* Monthly Income has been calculated on the assumption that 60% of your customers take out a Standard Advert and 40% take out a Top Spot Advert. Your percentages achieved might vary from the assumptions.
** The monthly license fee has been calculated on the assumption that you are running a large territory. This fee could be significantly less if you have a smaller territory or if you pay these fees up front and benefit from a discount.
