When the going gets tough..

Challenging times when customers need incentives to buy

If you've heard the phrase, "When the going gets tough, the tough get going" then you'll appreciate that in this current economic climate it is as relevant as it ever was. 

Recently it was announced that consumer confidence in the UK economy and in personal finances has suffered its biggest monthly drop in 16 years. So we at CityLocal have come up with some exciting ways to help your business through these challenging times.....

Official figures released in January 2011 showed that GDP shrank by 0.5 in the last 3 months of 2010. Financial experts suggest that this shrinkage was mainly due to the adverse weather conditions experienced across the UK during that period. If you're a glass half full person, this suggests that consumer spending patterns haven't changed that much during the period.

In this age of increasing austerity customers have become more cautious about what they buy and who they buy it from. It's become more important for businesses to provide the paying public with more than just quality goods or services. Customers need incentives, and shrewd businesses are using Coupons and Vouchers that give discounts or special offers to provide the incentive.

There was a time when coupons or vouchers were used by businesses to give them an edge on their competitors.  These days they're important for getting paying customers to consider purchasing the goods or products on offer.  

However, incentives are useless unless they are made visible to a potential customer.  

At Citylocal this month we have introduced a number of cost savings incentives.

Vouchers : Allows you to offer your customers discounts if they use your products or services. You can offer these as part of your premier advert or by using our Door Drop Voucher service. Hurry ! Vouchers go out in March.

No price increase : We have decided to absorb the recent VAT increases and therefore there is no increases in our prices. Hurry offer closes end of February.

Special Offer !! If you take out a Premier Advert and pay for a year you pay only £225 + VAT a saving of £75 on our normal price.

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