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Venue: Cass Business School, 106 Bunhill Row, London, EC1Y 8TZ
Online communities within the commercial sector have grown rapidly, with many companies considering them a new initiative when connecting with customers and leading campaigns. In the majority of cases, online communities have proven extremely effective; however a few cases show a fine divide between their success and failure, with some proving ineffective.
hrough real case studies, we intend to highlight the key ingredients to creating a successful online community and the key challenges companies face when designing appropriate community platforms. As a part of Social Media Week, Corporate Digital Communities, do they work? will cover topics such as:
- how to grow a loyal user base of 100,00+
- correctly understanding the metrics of success
- the do's and don'ts of community management
- how to increase ROI within your community
- key techniques when planning for an online community
- how are onlien communities positioned in the market
- the future of onlien communites
- technical aspects on community development
More speakers will be announced shortly, for more details view here.
Stuart Hall - Shopping.com (eBay)
Applying lean start-up principles and practice to building corporate communities
Mackay Graeme - Fujitsu
Engaging employees in online communities
Leon Tong - BrightLemon
Everything you wanted to know about social psychology but were afraid to ask
Bertie Bosrédon - Breast Cancer Care
Implementing a cross organisation social media strategy and getting results
For more details, view here: http://www.brightlemon.com/blog/corporate-organisations-online-communities
Contact Name: Edward Davies
Contact Telephone: 0207 608 2838
Contact E-mail: edward@brightlemon.com
Contact us today to discuss how we can help you get your business found.